increasing the television experience with shared media
نویسندگان
چکیده
This presentation addresses the role of protocols for sharing content in future media from the perspective of the behavioural sciences. Designing applications for enhancement of TV experiences is more than a technical and engineering challenge. The expectations and capabilities of end-users are key. Two interactive TV applications, a storytelling program for children (TOONS) and an interactive program guide (myGuide) for a general audience are compared. These applications combine Internet and broadcast technologies. Engagement of viewers with the content is core to TOONS, delivery of enriched services to viewers is core to myGuide. These two applications are being developed in the NexTV project.
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